Frequently these days, more of our clients are coming to us completely stunned. Because this particular type of reputation management client doesn’t even do business online. They own no website and they do not depend on the internet for any of their revenue.

Or do they?

More and more offline, bricks and mortar businesses are finding out that they do in fact do business online. That the reviews of their products and services by their clients / customers on the internet are effecting their sales and their company overall. Especially if the content online happens to be negative. › Continue reading…

Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is.

Sometimes a brand is simply a company name, or product names sold by a company. Also included in a brand might be the owner or the founder name, and sometimes you need to even include your CEO and other board members. These are all known names, and they do fall in under your overall brand. Because these names are what people do business with. I know, there’s the old saying that people do business with people, but I’m here to tell you that saying is wrong. › Continue reading…

Now there are an awful lot of different definitions for the “troll” tag, especially when it pertains to how it is used to describe someone online. But generally it’s agreed that a web troll is an awful person that wants to do harm to someone else by ruining their online reputation. In this case, it refers to someone that had a bad experience with a hotel and is now out to ruin their business by spreading their contempt for them where ever they can on the internet.

Here’s the story.

There’s this one troll that visited one of my hotels back in 2001 or so. He didn’t even stay with us, he just ate at one of our restaurants, and apparently the waiter hit on his girlfriend. Since then, he has berated our hotels on both the Lonely Planet Thorn Tree forums and the Trip Advisor Forums. He’ll take a break for a few months and then come back every once in a while.
I just mentioned this guy the other day to a fellow destination expert on Trip Advisor, and she remembered the guy by (user) name. He’s famous for attacking our hotels, and everyone knows it’s because of the problem with this girlfriend.

Yup, these kind of people actually do exist, and they are a virtual nightmare for many hotels trying to make a buck in this day and age. › Continue reading…

Hotels, being part of one of the largest sectors of internet search traffic, have a lot to lose if their online reputation gets damaged. Because hotels have something that many industries don’t have. That is, they have more people checking out their reputation than any other industry. So those online reviews are vital to their bottom line. › Continue reading…

Internet slander is on the rise, and with it, a lot of questions about what slander really is, and isn’t. So today we’re going to go over it as much as possible.

Now first, let me say that I’m not an attorney, nor do I claim to be. These explanations are what I understand to be true, but if you are considering a defamation case in a court of law you are going to want to consult an attorney that specializes in this area. This blog is about reputation management and our goal is to help people dealing with online slander. › Continue reading…