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Google Use Heat Map – What Users Really See

A few years back, several search marketing firms, using site usability and eye tracking software, collaborated to create a heat map of what users actually see and click on the Google search results page. More specifically, they actually tracked eye … Continue reading

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Costing you Business

Well is it? Is your reputation online costing you business? If there is negative information coming up in the first page of the search engine result pages, the answer is a big, fat YES. Even if you think it’s not. … Continue reading

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