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A few years back, several search marketing firms, using site usability and eye tracking software, collaborated to create a heat map of what users actually see and click on the Google search results page. More specifically, they actually tracked eye … Continue reading
If you are here, or living on this planet for that matter, you probably already know who Google is. They are the 900 pound gorilla dominating online search. If you are having a reputation problem, it’s probably also true that … Continue reading
It’s a fair question, and I’m sure that there are a ton of new clients, and a few of our competitors, that would love to know what search terms people use to find our website and ultimately our web reputation … Continue reading
This is usually how it all starts. With one little search. A search that reveals something terrible. A terrible review from a customer about one of your products or services. Right there on page one of the Google search results. … Continue reading
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