Reverse SEO is the biggest part of your overall online reputation management (ORM) program, or at least it should be. But what exactly is reverse SEO, and how do you make it work for you when it comes to reputation management?

Negative publicity and product reviews are plaguing companies that rely on their online sales these days. So it’s no surprise that many of these companies are looking for ways to manage their online reputations. What this boils down to for most is setting up a reverse SEO campaign.

How reverse SEO works is simple. But first, you need to understand the negative content and reviews, and why they are so powerful in the first place. The search engines rank content using specific criteria, or their algorithms to be more exact, in order to deliver pertinent results to their users searching for a specific keyword or phrase. There are literally hundreds of different things in these algorithms, such as the content itself, where it is linked, how often it is updated, etc. › Continue reading…