Hotel owners and travel agents alike know how important it is to maintain a pristine reputation. If your hotel has a bad rep, your sales suffer.

Because the travel and accommodations market is so super competitive, it leaves hotel owners wide open to false claims and negative comments online. Even when they are completely invalid, they can really hurt a hotel and the hotel’s owner right where it counts. In the pocketbook.

Hotel review sites are all the rage these days. Coupled with the travel forums, negative commentary by travelers can absolutely ruin a hotel. › Continue reading…

When it comes down to it, business owners often don’t know what, if anything, is being said about them, their company, their products, or services they offer. Many just continue business as usual each day without ever bothering to check on what is going on online.

That is, until one of their clients brings a negative piece to their attention…..

Then it surprises you more than a slap in the face, often taking you completely off guard with absolutely nothing to say. Not a good position to be in at all. Nope, you need to be aware of what the world is saying about you in order to protect your hard earned business reputation. And that means monitoring what they are saying about you online.

› Continue reading…