Reverse SEO is the biggest part of your overall online reputation management (ORM) program, or at least it should be. But what exactly is reverse SEO, and how do you make it work for you when it comes to reputation management?

Negative publicity and product reviews are plaguing companies that rely on their online sales these days. So it’s no surprise that many of these companies are looking for ways to manage their online reputations. What this boils down to for most is setting up a reverse SEO campaign.

How reverse SEO works is simple. But first, you need to understand the negative content and reviews, and why they are so powerful in the first place. The search engines rank content using specific criteria, or their algorithms to be more exact, in order to deliver pertinent results to their users searching for a specific keyword or phrase. There are literally hundreds of different things in these algorithms, such as the content itself, where it is linked, how often it is updated, etc. › Continue reading…

We are often asked just how we cleanup corporate and personal reputations online. The answer is simple, we push that content from the first page of search results. Simply put, we create a sufficient amount of positive content, and then optimize that content to take the place of the negative results that were there before.

Let me explain. › Continue reading…

Many of our clients come to us because someone or several people are beating them up in the search engines. Many times the negative listings are the work of ex employees, ex wives and husbands, or disgruntled customers that are looking for revenge on a person or their company. Most times it’s completely unfounded, but occasionally these complaints have merit.

This is where some people ask us if we help everyone with their reputation problems. To which, the answer is, sort of. We do have some lines we cannot cross and some areas we do not work in. Most of them are centered around people that are actually accused of harming other people or that have been convicted of a crime. But they also include people that are currently under investigation or that have been charged with some sort of crime. We do also have to stay away from these types of clients as well.

We also use good judgment and really try to help the clients that need our help. Because we really do want to be the good guys when all is said and done. When the day is through, we know that we’ve actually helped someone that needed our help. So if you are having problems and your online reputation is being attacked, please don’t feel helpless. Because help is close at hand. We’ve helped many people and many companies that are in the exact situation you’re in right now, and we can help you too.

It’s not an overnight process, but it is a process that works. Don’t get sucked in by midnight scam artists promising to “Google Bowl” or “Blackhat” your problems away. Because not only do those techniques not work, they actually can make everything worse. Our techniques are ethical, reliable and all above board. The long and the short of it is that our techniques work. In as little as three months you’ll see the results and the nightmare will start to end.

It’s simple really:

Don’t waste your time with people that promise you instant reputation repair, because it doesn’t exist.

But do take the time to give us a call and let us show you the solution. Our number is 800-818-6286.