BP®, also known as British Petroleum, is in trouble as a brand and as a company. Deep trouble.

If you haven’t been keeping up with the BP oil spill disaster, I’ll run it down for you briefly. It’s big. Really, really big. And this problem is not going away any time soon. There are thousands and thousands of gallons of oil leaking into the gulf every hour, with no end in sight, at least not in the near future. There are some that say this leak will take 6 months to cap, and possibly even longer to clean. In the meantime, untold numbers of marine wildlife are dying, and the gulf coast is absolutely devastated.

Pretty big disaster, and a pretty nasty incident for a company. One that may ruin their reputation forever.

So how did they become the topic of discussion here at our website you might ask? Well, yesterday one of my clients called and we were discussing a few things when he paused and asked a very interesting question. › Continue reading…