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Can BP Survive using ORM & Brand Management?

Posted on June 2, 2010 by Admin

BP®, also known as British Petroleum, is in trouble as a brand and as a company. Deep trouble. If you haven’t been keeping up with the BP oil spill disaster, I’ll run it down for you briefly. It’s big. Really, … Continue reading →

Posted in Corporate Reputation | Tagged , , , , | 1 Comment