It’s the million dollar question, isn’t it?

How much does a reputation management plan actually cost?

It’s never the first question a new client asks, but it’s always a concern. Because different reputation management companies charge different fees for their services. The price range varies dramatically too, so it’s definitely a valid question when deciding which company is going to manage your online reputation efforts.

So what does it really cost to repair an already damaged online reputation? The answer is, it varies. Because it really depends on who’s reputation we’re working on. If it’s a major corporation like Coca Cola, then that campaign is obviously going to have a much broader scope than say, Joe the plumber working on his local search reputation.

It also matters if we are doing preventative work or repair work. Moreover, the actual amount of damage inflicted is also a factor and will come into play when determining the overall cost of the online reputation repair plan.

Ultimately, it comes down to a case by case assessment when it comes to pricing. What we ordinarily do is an initial consultation with the client where he or she explains the situation fully to us. We then do a search engine evaluation and offer a solution. With that solution is a ballpark price of what it’s going to cost. Because these types of plans are usually ongoing, we work with the client to fit their budget, explaining how things ordinarily progress as well as the results they can expect and when they can expect them.

We then provide you with monthly progress reports showing what has been done and where you have improved in the search engine result pages.

We never require you to sign a long term contract. We feel that you will be happy with the results we provide month in and month out. Ultimately resulting in a ‘win win’ situation for both our company and you, the client.

I know, I still didn’t answer the question that brought you here. How much do you think it’s going to cost to clean up my online reputation? That’s the question, right? On average, it usually costs a client somewhere between $3000 and $10,000 to fully clean up the first page of the search engine results, in a fairly competitive niche with a lot of search result competition (over 1 million results for a given term). We do have corporate reputation management clients that have invested far more in their online efforts, but for the most part, companies can clean whatever is hurting them within that price range.

This is where some clients are going to cry, HOLY COW, that’s a lot of money to repair my online reputation. But stop and think about it for a second. How much money is your damaged reputation costing you each and every day? For most companies it’s going to be quite a bit more than the price of our services. Which means that we could be adding this back to your bottom line in a very short time. In essence, this reputation management service pays for itself.

So don’t delay. If you are suffering from malicious content in the search results, you need to call as ASAP. We can start the healing in just a few short days. Our clients often see results in Google, Yahoo, Bing and Ask the very first week they work with us.

Call us at 800-818-6286 for a free web reputation management consultation.

We look forward to working with you.