Plumbers live and die by the reviews people find about them. So it’s no surprise that we get quite a few calls from plumbers about building a reputation management or reputation repair plan.

Back in the day plumbers were heavily dependent on their phone book advertising to carry their business. Spending a truckload of money on building a solid marketing campaign with the cornerstone being those trusty yellow pages. Now the tide is changing and plumbers have shifted gears. Pointing much more of their focus online. Working primarily on local search results and geographically related search terms. › Continue reading…