Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is.

Sometimes a brand is simply a company name, or product names sold by a company. Also included in a brand might be the owner or the founder name, and sometimes you need to even include your CEO and other board members. These are all known names, and they do fall in under your overall brand. Because these names are what people do business with. I know, there’s the old saying that people do business with people, but I’m here to tell you that saying is wrong. › Continue reading…

BP®, also known as British Petroleum, is in trouble as a brand and as a company. Deep trouble.

If you haven’t been keeping up with the BP oil spill disaster, I’ll run it down for you briefly. It’s big. Really, really big. And this problem is not going away any time soon. There are thousands and thousands of gallons of oil leaking into the gulf every hour, with no end in sight, at least not in the near future. There are some that say this leak will take 6 months to cap, and possibly even longer to clean. In the meantime, untold numbers of marine wildlife are dying, and the gulf coast is absolutely devastated.

Pretty big disaster, and a pretty nasty incident for a company. One that may ruin their reputation forever.

So how did they become the topic of discussion here at our website you might ask? Well, yesterday one of my clients called and we were discussing a few things when he paused and asked a very interesting question. › Continue reading…

Whether you like it or not, your name is in fact a brand. It’s what people use to identify you when deciding to business, at least when it comes to doing business online, and it’s what they will use in order to search out positive or negative reviews about your online. Therefore the very definition of a brand.

So your name falls under brand protection for sure. It’s something you should be taking care of from day one. So let me ask you this. Do you own your name online?

By that I mean, are you doing whatever you can do own every aspect of your personal name and company name online? Let me go over a few points here and you’ll understand a little more clearly. › Continue reading…