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Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is. Sometimes a brand is simply a company name, or product names sold by a company. Also included … Continue reading
BP®, also known as British Petroleum, is in trouble as a brand and as a company. Deep trouble. If you haven’t been keeping up with the BP oil spill disaster, I’ll run it down for you briefly. It’s big. Really, … Continue reading
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