To manage your online reputation, or clean up your online reputation, you are going to need to have a lot of content created. Fresh, original content that comes from many different sources if at all possible.

One of the content creation methods we use for our clients revolves around blogging, bloggers, and the blogosphere. You see, if you can create enough of a buzz in the blogosphere as a whole, you can literally see the search results blasted with new, positive content in a very, very short time. › Continue reading…

So maybe you were doing a vanity search (searching for your own name in Google or Yahoo), or maybe you were just doing some SEO homework to see how your website was ranking. Either way, you stumbled upon some negative information on a forum or service review website.

One that made you steaming mad…

Of course it happens. Of course you have a right to be angry. Of course you want to defend your good name, jump into the ring swinging to defend your company honor. › Continue reading…