If you found us here, you probably already know the answer to the question. Online slander and attacks on your reputation are so easy it’s absolutely scary.

It really is difficult to believe that one motivated person can cause so much havoc, but our clients come to us time and time again with almost the same situation. Someone is angry at them and has made them their project. Spending every spare minute making their life a living hell.

To the point where they file fake ripoff reports, go on review sites and forums and setup phony profiles, posting false service and product reviews. Repeat this process for a few evenings and you can pretty much count on that person’s reputation being done in. All the while, Google is not going to do anything about it. Not anything at all. › Continue reading…

Now there are an awful lot of different definitions for the “troll” tag, especially when it pertains to how it is used to describe someone online. But generally it’s agreed that a web troll is an awful person that wants to do harm to someone else by ruining their online reputation. In this case, it refers to someone that had a bad experience with a hotel and is now out to ruin their business by spreading their contempt for them where ever they can on the internet.

Here’s the story.

There’s this one troll that visited one of my hotels back in 2001 or so. He didn’t even stay with us, he just ate at one of our restaurants, and apparently the waiter hit on his girlfriend. Since then, he has berated our hotels on both the Lonely Planet Thorn Tree forums and the Trip Advisor Forums. He’ll take a break for a few months and then come back every once in a while.
I just mentioned this guy the other day to a fellow destination expert on Trip Advisor, and she remembered the guy by (user) name. He’s famous for attacking our hotels, and everyone knows it’s because of the problem with this girlfriend.

Yup, these kind of people actually do exist, and they are a virtual nightmare for many hotels trying to make a buck in this day and age. › Continue reading…

Whether you like it or not, your name is in fact a brand. It’s what people use to identify you when deciding to business, at least when it comes to doing business online, and it’s what they will use in order to search out positive or negative reviews about your online. Therefore the very definition of a brand.

So your name falls under brand protection for sure. It’s something you should be taking care of from day one. So let me ask you this. Do you own your name online?

By that I mean, are you doing whatever you can do own every aspect of your personal name and company name online? Let me go over a few points here and you’ll understand a little more clearly. › Continue reading…