Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is.

Sometimes a brand is simply a company name, or product names sold by a company. Also included in a brand might be the owner or the founder name, and sometimes you need to even include your CEO and other board members. These are all known names, and they do fall in under your overall brand. Because these names are what people do business with. I know, there’s the old saying that people do business with people, but I’m here to tell you that saying is wrong. › Continue reading…

One of the highest profile professions in the world is that of a doctor. Working directly with the public with the most precious possession people have, their own life, makes what doctors do very special. It also makes their liability higher than any other profession.

Let’s face it, working with people is a tough job. Many of us do it, but we certainly don’t work with people in the way that doctors do. They work directly with people in regard to their health, which is often the most important thing in the world to their patients, and if it’s not done exactly as the patient wants, even if it’s done correctly, they will often lash out. › Continue reading…

As a small business owner you may be thinking that a reputation management plan is not for you. That they are something only big companies do, because they can afford to do it.

So not surprisingly, many small business owners don’t put together a reputation management plan until something bad happens, usually the result is that it costs the business a lot more in lost revenues and in the overall reputation repair itself. All because no proactive reputation campaign or effort was ever put into place beforehand. › Continue reading…

BP®, also known as British Petroleum, is in trouble as a brand and as a company. Deep trouble.

If you haven’t been keeping up with the BP oil spill disaster, I’ll run it down for you briefly. It’s big. Really, really big. And this problem is not going away any time soon. There are thousands and thousands of gallons of oil leaking into the gulf every hour, with no end in sight, at least not in the near future. There are some that say this leak will take 6 months to cap, and possibly even longer to clean. In the meantime, untold numbers of marine wildlife are dying, and the gulf coast is absolutely devastated.

Pretty big disaster, and a pretty nasty incident for a company. One that may ruin their reputation forever.

So how did they become the topic of discussion here at our website you might ask? Well, yesterday one of my clients called and we were discussing a few things when he paused and asked a very interesting question. › Continue reading…

It’s a fair question, and I’m sure that there are a ton of new clients, and a few of our competitors, that would love to know what search terms people use to find our website and ultimately our web reputation management services.

So I thought I’d put up a list of search terms users have used that have brought them to this site. The following keyword and key phrase list is not complete, and a few duplicate terms, as well as some that have our clients names in them, have been removed. This list includes searches done on all the most common search engines like Google, Yahoo, Bing, Ask, etc.

Here’s the list: › Continue reading…