First Reputation Company / Service

Today I was surfing a few of the competitors sites out there, definitely a normal thing for a company to do from time to time.  Anyway, while I was surfing I was surprised to see how many different companies claim to be the “first” to ever offer online reputation management (ORM) services.  Some even going so far as to say they were “copied” by every other online reputation company out there, and that they are the one true blue source that began it all.

LOL.

I literally couldn’t stop laughing a few times when I was perusing these sites.  Continue reading

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Cost of Reputation Repair vs. Daily Profit Loss

Most don’t want to even think about it.  Sticking their heads in the sand like suit wearing ostriches, denying that the ripoff report or complaints board or whatever type of negative content they have online, is hurting their business.  Hurting their bottom line.

But it is. Continue reading

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Cheaterville Name Posts Ruining Personal Reputations

Cheaters beware, there’s a new sheriff in town when it comes to your love life.  That would be Cheaterville.com, where it’s a free for all and anyone can write anything about anybody.

Cheaterville is exactly what it sounds like, a website where you can go and write about your partner, or your ex, and expose them for cheating on you with another person. Continue reading

Posted in Personal Reputation | 4 Comments

Public Relations and Online Reputation Management

PR and Online Reputation Management

What’s the difference?

Well, there’s actually quite a bit of difference, AND there’s quite a few similarities.  But to keep this simple, let’s talk about a solid Public Relations campaign and how an online reputation campaign tie in prior to the launch of either part.

With a PR campaign, you want to get your client’s name or their company name, or their latest product, in front of as many people as possible.  Sometimes called a “Blast” or a “Blitz”.  Basically, you want the world to have that company or product name on their lips.  A buzz going everywhere about it or them. Continue reading

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Choosing the right reputation management company

How to choose the right reputation management company

More and more little reputation management firms are popping up each and every day.  Each claiming to have the secret that no one else has, claiming that they can clean up your search results where no one else can.  A tall order for sure.  Especially when there is so much at stake; it is, after all, your business or personal reputation we’re talking about.

So how exactly do you choose the right reputation management company and what are  some of the things to look for when reviewing possible candidates for the job?

First things first.  How did you find the company or companies you are considering?  Did they come from a referral, a friend or colleague that you know and trust?

Did you do a Google search for relevant terms like “Web Reputation”, or “Online Reputation Company” and they showed up in the top 4 or 5 results?

These two questions are very important.  First of all, if they were referred to you by someone you know and trust, they already have one good mark in the plus column.  The second question is just as important and here’s why.  You want to do some searches around terms that are important to the industry, like those mentioned above and a few more.  The reason is simple.  What reputation management boils down to is a serious knowledge of Search Engine Optimization (SEO).  If the company cannot rank in the top five or ten for the most important phrases in their industry, then how can you expect them to rank anything for you? Continue reading

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