I actually read an article like this today in my news feeds and it brought me to today’s article topic. Because it’s not the first time I’ve heard this position, and I think this is a dangerous posture to take.

Here’s the basics on what I read this morning. It was from a consultant that had some bad reviews online (I won’t post the link here because I don’t want to single him out). At either rate, this consultant was basically taunting his online stalkers, telling them point blank that the negative reviews and content that they had created on their blogs hadn’t affected his business at all. That business was booming and he felt he had no need at all to repair his reputation. Now or ever. › Continue reading…

Frequently these days, more of our clients are coming to us completely stunned. Because this particular type of reputation management client doesn’t even do business online. They own no website and they do not depend on the internet for any of their revenue.

Or do they?

More and more offline, bricks and mortar businesses are finding out that they do in fact do business online. That the reviews of their products and services by their clients / customers on the internet are effecting their sales and their company overall. Especially if the content online happens to be negative. › Continue reading…

Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is.

Sometimes a brand is simply a company name, or product names sold by a company. Also included in a brand might be the owner or the founder name, and sometimes you need to even include your CEO and other board members. These are all known names, and they do fall in under your overall brand. Because these names are what people do business with. I know, there’s the old saying that people do business with people, but I’m here to tell you that saying is wrong. › Continue reading…

One of the highest profile professions in the world is that of a doctor. Working directly with the public with the most precious possession people have, their own life, makes what doctors do very special. It also makes their liability higher than any other profession.

Let’s face it, working with people is a tough job. Many of us do it, but we certainly don’t work with people in the way that doctors do. They work directly with people in regard to their health, which is often the most important thing in the world to their patients, and if it’s not done exactly as the patient wants, even if it’s done correctly, they will often lash out. › Continue reading…

As a small business owner you may be thinking that a reputation management plan is not for you. That they are something only big companies do, because they can afford to do it.

So not surprisingly, many small business owners don’t put together a reputation management plan until something bad happens, usually the result is that it costs the business a lot more in lost revenues and in the overall reputation repair itself. All because no proactive reputation campaign or effort was ever put into place beforehand. › Continue reading…