An online attack on your brand, your personal, or your corporate reputation can happen at any time. Completely without warning. The internet is full of websites like Ripoff Report, My 3 Cents, ShamScam, and the likes that allow users to post whatever they like, without validation, about anyone they like.

That includes you, your company, your products and your services.

Now sometimes, these consumer complaints are completely valid. Which means they are something you and your company should absolutely be looking at and rectifying. If there’s a problem within your organization that needs fixing, then fix it.

But fixing the problem is not going to fix your online reputation. Because even if you have gone back and smoothed everything over with your customer, the original content they posted often stays online forever. Because it’s how these so called consumer advocacy sites stay in business. The traffic they exist on consists primarily of web surfers searching for dirt on a given business.

That’s right, they live off of your keyword searches in the search engine result pages. So real complaints or imagined, repaired or not, the negative content continues to haunt you until the end of time.

Unless you do something about it. Which is where we come in. If someone has attacked you online, you need to resist the urge to fight back in public and call us for help. Because a public fight does not fix the situation, it makes it even worse. Never does a company come out on the positive end of a public battle. What’s worse is that even if it’s been fixed, no one ever really hears about it. So the initial negative information remains.

What needs to happen is a plan of action. Replacing that negative web content is the only way to get it off the front page of the search results. Our company can provide you with a plan of action that will slowly move that content away from your client’s searches. Putting in it’s place positive reviews that will ultimately help your bottom line.