Category Archives: Search Engines

How negative keywords affect your clients

First of all, if you don’t already know it, that big fat yellow pages book is long gone. They may still make it and deliver it to all the houses on the block, but no one is using that book … Continue reading

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Reputation Repair, Panda, and Google

Well, by now most of the tech world has heard of the Panda update and how it affected thousands of websites. Which of course included many reputation management companies, primarily because a large majority of them used blackhat or at … Continue reading

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ORM, SEO and Mother’s Day

Money is always the root…. First of all, happy Mother’s day to those of you that it applies to.  I know that it’s not Mother’s day around the world, but it is at least in the USA today.  Tuesday it’s … Continue reading

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Misprints, Retractions and Updates

Back in the old days, when the internet wasn’t even dreamed of, at least by anyone outside of the military and Vint Cerf, we used to get the daily paper. Every morning it was sitting there waiting on the front … Continue reading

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Google Use Heat Map – What Users Really See

A few years back, several search marketing firms, using site usability and eye tracking software, collaborated to create a heat map of what users actually see and click on the Google search results page. More specifically, they actually tracked eye … Continue reading

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