Why is your reputation on the internet important? Simple, your reputation is directly effecting your sales and your business. If there are bad reviews, your clients and potential customers WILL see them.

It’s now embedded deeply into every consumer. So much so that the phrase “Google them” has become as common as any other household word. Because it’s a fact, over 75% of people admit that they do some “online diligence” prior to making any substantial purchase. What is a substantial purchase? To most it’s anything that costs more than $50. › Continue reading…

Plumbers live and die by the reviews people find about them. So it’s no surprise that we get quite a few calls from plumbers about building a reputation management or reputation repair plan.

Back in the day plumbers were heavily dependent on their phone book advertising to carry their business. Spending a truckload of money on building a solid marketing campaign with the cornerstone being those trusty yellow pages. Now the tide is changing and plumbers have shifted gears. Pointing much more of their focus online. Working primarily on local search results and geographically related search terms. › Continue reading…

One of the highest profile professions in the world is that of a doctor. Working directly with the public with the most precious possession people have, their own life, makes what doctors do very special. It also makes their liability higher than any other profession.

Let’s face it, working with people is a tough job. Many of us do it, but we certainly don’t work with people in the way that doctors do. They work directly with people in regard to their health, which is often the most important thing in the world to their patients, and if it’s not done exactly as the patient wants, even if it’s done correctly, they will often lash out. › Continue reading…

As a small business owner you may be thinking that a reputation management plan is not for you. That they are something only big companies do, because they can afford to do it.

So not surprisingly, many small business owners don’t put together a reputation management plan until something bad happens, usually the result is that it costs the business a lot more in lost revenues and in the overall reputation repair itself. All because no proactive reputation campaign or effort was ever put into place beforehand. › Continue reading…

If you didn’t know it, our offices are located in South Texas. McAllen, Texas to be more specific. Now if your from Texas, any part really, you know that sports are especially important here.

More direct, Football is important in Texas. (Capitalized the F in Football on purpose, just in case any of the readers happen to be from around these parts….)

It sounds like I’m joking, and maybe I am a little, but I’m also getting to a serious point. That point is that here in Texas and in many other parts of the country, high school sports are taken in very high regard. There can be an awful lot at stake for many players and even the coaches, so of course this leaves many or the sports directors and coaches open as targets.

It can start simply enough. Perhaps a player or a player’s parent feels they or their child is not getting enough time on the field. Or they are being played in the wrong position, or maybe they just don’t like the coach. The reason really doesn’t matter. What does matter is that more and more these grudges are being taken online as anonymous, malicious attacks on the coach’s character. Even sometimes it can result in out and out slander with lies created to ruin a coach and his career.

Sounds ominous, right? But it’s happening, online, every day. It can happen to coaches and sporting directors. Cheer leading teachers and school administrators. If you are in the public eye, you can be attacked online.

If you are a sports coach that has been unfairly attacked online and need help managing your internet reputation, please give our office a call. We can help. Our office number is 800-818-6286.