Remember the not so distant past? If you had a bad client or two for your business, you could expect, at worst, for them to give negative reviews to their family members and friends? This would have a slight, if any, impact on your business’s operations. For the most part, your good clients will continue to be loyal while losing one or two of the bad ones will save you future headaches. Fast forward a few years into the 21st Century. The power of the Internet has completely changed this paradigm. › Continue reading…

Today I would like to talk about your personal reputation management. More specifically, how your actions offline can affect you online. So let’s start with a common problem that many of our clients come to us with. Drunk driving (DUI) offenses that have been published in the local paper, which in turn are now showing up in the Google result pages and are hurting the person that was charged.

Yes, the paper has every right to publish your name, because it’s public record the second you are arrested for any type of a crime. They initially publish it in the paper itself, but times have changed, and every newspaper in the country now also has an online edition. You can bet that your name is going to show up there too, along with whatever you have been charged with. In this case, a drunk driving, driving under the influence. › Continue reading…

When you think of reputation management or reputation repair, it often brings celebrities to mind. High profile people that require a full time publicist to manage their popularity, or the lack thereof.

But more and more reputation repair is being applied to the masses, to the regular people of the world. Because more and more it is becoming necessary for regular people to manage their reputation, especially their online reputation. The main reason being that the internet is so accessible these days that a lot of very personal information is at the fingertips of anyone that wants it. So much so, that “google it” and “google them” has become a part of the English language and an acceptable practice for just about anyone wanting to find information on anyone else. › Continue reading…

Should online reputation management be a concern to the normal person? What I mean by that is, many people that don’t own a business or website online may feel that they don’t need to worry about what is being said about them on the internet. Probably because they think it doesn’t effect them in their daily life.

But the fact of the matter is, your online reputation is important, even if you don’t own a business or website. Because more and more employers are checking your online reputation. › Continue reading…