Today let’s look at your brand and what you are doing to protect it. First though, let’s cover what your brand actually is.

Sometimes a brand is simply a company name, or product names sold by a company. Also included in a brand might be the owner or the founder name, and sometimes you need to even include your CEO and other board members. These are all known names, and they do fall in under your overall brand. Because these names are what people do business with. I know, there’s the old saying that people do business with people, but I’m here to tell you that saying is wrong. › Continue reading…

Reverse SEO is the biggest part of your overall online reputation management (ORM) program, or at least it should be. But what exactly is reverse SEO, and how do you make it work for you when it comes to reputation management?

Negative publicity and product reviews are plaguing companies that rely on their online sales these days. So it’s no surprise that many of these companies are looking for ways to manage their online reputations. What this boils down to for most is setting up a reverse SEO campaign.

How reverse SEO works is simple. But first, you need to understand the negative content and reviews, and why they are so powerful in the first place. The search engines rank content using specific criteria, or their algorithms to be more exact, in order to deliver pertinent results to their users searching for a specific keyword or phrase. There are literally hundreds of different things in these algorithms, such as the content itself, where it is linked, how often it is updated, etc. › Continue reading…

We are often asked just how we cleanup corporate and personal reputations online. The answer is simple, we push that content from the first page of search results. Simply put, we create a sufficient amount of positive content, and then optimize that content to take the place of the negative results that were there before.

Let me explain. › Continue reading…

Hotels, being part of one of the largest sectors of internet search traffic, have a lot to lose if their online reputation gets damaged. Because hotels have something that many industries don’t have. That is, they have more people checking out their reputation than any other industry. So those online reviews are vital to their bottom line. › Continue reading…

By now you have to be living under a rock to not have heard about Twitter or Facebook. Your company may even have a person that manages your Twitter account and your Facebook Business page. But let me ask you this… Do you know what other users on these services are saying about you and your company?

Probably not. And that’s a problem. More so now because of the real time search additions Google is currently making to their search result pages. Just a few days ago Google announced that they would be including Facebook updates in the real time search results. Twitter has already been a part of real time search since this update was put into place. › Continue reading…