Remember the not so distant past? If you had a bad client or two for your business, you could expect, at worst, for them to give negative reviews to their family members and friends? This would have a slight, if any, impact on your business’s operations. For the most part, your good clients will continue to be loyal while losing one or two of the bad ones will save you future headaches. Fast forward a few years into the 21st Century. The power of the Internet has completely changed this paradigm. › Continue reading…

Today one of our clients sent me a video entitled “Eva Mendes Sex Tape”, which I immediately frowned and wondered why this client would be sending me something like this. But I did click the link, and what I found was an absolutely excellent example of some brilliant celebrity reputation management.

Because the video is a spoof, created by Eva herself, and it is taking the world, and the search engines, by storm. Here’s the video: › Continue reading…

Today I would like to talk about your personal reputation management. More specifically, how your actions offline can affect you online. So let’s start with a common problem that many of our clients come to us with. Drunk driving (DUI) offenses that have been published in the local paper, which in turn are now showing up in the Google result pages and are hurting the person that was charged.

Yes, the paper has every right to publish your name, because it’s public record the second you are arrested for any type of a crime. They initially publish it in the paper itself, but times have changed, and every newspaper in the country now also has an online edition. You can bet that your name is going to show up there too, along with whatever you have been charged with. In this case, a drunk driving, driving under the influence. › Continue reading…

If you are here, or living on this planet for that matter, you probably already know who Google is. They are the 900 pound gorilla dominating online search. If you are having a reputation problem, it’s probably also true that it lies within the Google search result pages.

Here are some current Google search statistics; in February 2010 an estimated 6.0 billion search queries were conducted at Google Search, representing 65.2 percent of all search queries conducted during the given time period.

In a month. One month. To boil that down it is over 7.5 million searches per hour. A whopping 128,000 searches per minute. An astounding 2134 searches per second. Yup, that’s power my friends. An awful lot of searches going through their system at any given second, and they are getting more and more of the search market each and every day. Projections suggest that by this time next year Google will be doing close to 10 billion searches per month.

So what does all this mean when it comes to your reputation online? › Continue reading…

Cheap reputation repair? Yes, you read it correctly!

Well, affordable at least. Here’s the lowdown…

Reputation repair, or ORM can be extremely difficult and time consuming. Requiring a lot of resources and many hours of search engine optimization work. Often resulting in ongoing costs of thousands of dollars a month for some firms requiring extremely aggressive reputation management campaigns. › Continue reading…